The number of consumers who see health as a lifestyle is growing. Are you one of them? Do your customers appreciate health-promoting products? And do you know what – beyond avoiding stress, staying active, and eating well – can make life even better?
It is increasingly believed that the three pillars of a holistic approach to health are: psychophysical balance, regular physical activity, and healthy nutrition. The latter can often be supported by high-quality products – such as bread enriched with health-promoting ingredients. These include micronutrients, unsaturated fatty acids, and dietary fiber. All of them can be combined and offered to consumers in the form of bread, replacing the need for dietary supplements.
Why are conscious consumers increasingly choosing to avoid them? Research by the “Badamy Suplementy” Foundation clearly shows that 4 out of 11 dietary supplements tested by the Supreme Audit Office contained fewer active ingredients than declared on their packaging.
What does this mean for Polish society, where the consumption of dietary supplements is growing rapidly and the market – according to PMR data – is now worth 6 billion PLN?
The answer: provide essential nutrients through the most popular staple of the daily diet – bread.
Credin, following this trend, offers bakeries the ProVito baking concept, which results in delicious and, most importantly, nutritionally rich bread.
Does ProVito fit into your product range? What do you gain by offering it for sale?
Customers who are aware of the importance of eating quality products — and who are willing to pay more for bread that goes beyond the ordinary. Loyal consumers who return for bread that replaces multiple dietary supplements mean increased sales for any bakery and a competitive edge thanks to a product that stands out on the shelf and is known for its bold, natural flavor.
This concept is a perfect addition to your healthy product line – or a surprising twist in a sandwich offering. By adding wholesome and interesting toppings, you can offer your customers a delicious and, most importantly, nutritious breakfast – straight from your display!
What makes ProVito stand out? Above all, it’s the power of minerals, vitamin B1, dietary fiber, and unsaturated fats. This flavorful and nutrient-rich bread is the result of carefully selected ingredients that support the body’s natural functions. ProVito includes: flax seeds, soy flakes, sunflower seeds, sprouted grains and legumes, spelt wheat, wheat, buckwheat, oats, red lentils, green peas, wholemeal rye flour, wheat flour, wholemeal graham flour, oat flakes, pumpkin seeds, wheat germ, dried rye sourdough, amaranth flour, and psyllium husk fiber.
Flax seeds are a rich source of omega-3 fatty acids, but that’s not all when it comes to their health benefits. They also contain dietary fiber, and flaxseed is a plant-based alternative to marine-derived omega-3s – an important feature for those following a vegan diet. Flax seeds are often considered a Polish superfood! Another ingredient in ProVito is sunflower seeds, which are a great source of magnesium and protein. Soy flakes, in turn, are packed with essential minerals and vitamins, including potassium, magnesium, zinc, and vitamin B1. They’re a popular source of plant-based protein.
Sprouted grains found in ProVito products contain more bioavailable nutrients than mature grains. They are also an excellent source of dietary fiber, protein, and a wide range of vitamins and minerals – including potassium, zinc, and vitamin B1.
Most consumers already know that a healthy gut means stronger immunity and better overall well-being. Offering them bread with more nutritional value than average is therefore a smart move. It enhances your product offering, boosts profits, and increases customer loyalty.
*source: raport MINTEL „FOOD AS MEDICINE: WHAT DO CONSUMER LOOK FOR?” z dnia 21.02.2022)
