Traditional cakes such as iced babkas, mazurkas, poppy seed cakes, and cheesecakes are staples on the Easter table. It’s worth preparing for this time of year, as more and more customers are turning to professional bakers instead of making their favorite cakes themselves. It’s also important to understand what Easter means to Poles, ensuring your advertising campaign targets the right audience.
Who Are Fluffy Yeast Cakes and Crumbly Mazurkas For? Get to Know Your Target Audience!
According to a CBOS report, only 8% of respondents identified “meeting friends” as the main aspect of Easter. Poles still primarily associate Easter with family (68%) and religious experiences (44%), with the latter most often mentioned by older individuals.
For 38% of respondents, Easter is a pleasant tradition and a time to rest from work.
Although the connection between religious experiences and Easter has fluctuated significantly over the last 20 years, it remains strongly associated with tradition, family, and rest. These trends are worth considering when planning promotions and advertising campaigns for the upcoming Easter holidays.
What Does This Mean for This Year’s Holidays, Given That These Trends Have Been Present for 20 Years? Should You Stick to Traditional Easter Cake Recipes or Try Something New? Which Cakes Should You Bake?
Traditional Easter cakes like babkas, mazurkas, and zebra cheesecakes—should you stick to tried-and-tested recipes or experiment with something new?
Caramel, lemon, chocolate, and even mayonnaise babkas are classic choices. These types of cakes, along with Easter mazurkas, are a staple on Polish tables. According to a report by Kasia, together with moist cheesecake (with or without raisins) and aromatic poppy seed cakes, they represent the top four most popular recipes for Easter.
Babka, also known as Easter baba, is a yeast cake with a tradition dating back to the 17th century. Its top is typically covered with icing, chocolate glaze or powdered sugar. Initially baked mainly during the holiday season, babkas are now available in almost every shop, both with and without dried fruit and nuts. Varieties include lemon babkas, smaller Easter muffins, chocolate babkas and zebra babkas (a marbled cake).
Thanks to its symbolic status, babka is the most successful Easter cake recipe. It will be appreciated by anyone with a sweet tooth, just as our customers have appreciated BAKMIX for years. This company produces delicious, unique cakes and Easter baked goods. It is the secret ingredient in tried-and-tested recipes for festive cakes. Although it is mainly used for sponge cakes, it also works well as a base for pound or marble cakes. With BAKMIX, every bake is a success.
But are less obvious Easter cakes worth it? Let’s take a look at the recipes chosen by Poles.
It turns out that cheesecakes and poppy seed cakes are keeping pace with babkas and mazurkas in terms of consumer choice. Do these less well-known Easter cake recipes stand a chance of achieving high sales during this period?
The holiday season is a time of increased sales, as well as a time when people want a wide selection of cakes and other baked goods. This is why proven mixes that stay fresh for a long time are worth using. Our CREDI Drożdżowe Fresh – CREDI Drożdżowe Fresh yeast dough is not only ideal for making delicious yeast cakes, but also fluffy muffins, sweet breads and poppy seed cakes.
Thanks to its versatility, you can save money while still being able to prepare both traditional and new Easter cake recipes. What’s more, it’s a clean label mix that will satisfy even the most demanding and discerning customers.
For more information about our Easter products, please contact a CREDIN technologist or email us at – marketing@credin.pl!
