Success in business depends on many factors. In the bakery and confectionery sector, it’s crucial to focus not only on product variety and quality but also on constantly monitoring the competition and responding to customer needs. In addition to online

Promoting ready-made sandwiches in the competitive food market requires both creativity and a deep understanding of consumer preferences. Finding an effective promotional method is key to success for any company looking to compete effectively. When it comes to sandwiches, customers

As awareness of the foods we consume continues to rise, consumers are increasingly opting for products that naturally supplement their daily diet. The healthy food trend has a broad scope today. There is now an equal emphasis on both taste

On February 16th, Fat Thursday will arrive. Traditionally, it falls on the last Thursday before Lent, marking the start of the wildest week of carnival, known as “ostatki” (the final days). According to superstition, anyone who doesn’t eat at least

Online Marketing for Bakeries and Confectioneries – 14 Things You Can’t OverlookHow can you independently manage marketing communication for a bakery or confectionery? How can you reach customers online with minimal time and resources? How do you build your brand’s

Credin Polska Sp. z o.o., as part of the ORKLA group, is committed to the sustainable development of its products, including sourcing raw materials for production from sustainable sources.   As part of our Orkla’s Animal Welfare Policy and in

A lower sugar content in our favorite treats can appeal not only to customers who are focused on health for medical reasons. It turns out that sugar-free sweets can taste just as good and may even be indistinguishable from traditional

According to the PMR report “Food To Go Market in Poland 2022”, the market offering ready-to-go sandwiches is expected to grow by 6.9% annually until 2027. Bakeries that diversify their offerings can expect increased customer interest in takeaway sandwiches. How

August marks not only shorter days and cooler evenings but also the abundance of fruit-laden trees and shrubs in orchards. Plums, apples, pears, peaches, blackberries, raspberries… It’s the perfect time to use these in your bakery and plan your autumn