A lower sugar content in our favorite treats can appeal not only to customers who are focused on health for medical reasons. It turns out that sugar-free sweets can taste just as good and may even be indistinguishable from traditional baked goods. How can we convince customers to choose sugar-free products? And will it be profitable for a company?

A lower sugar content in our favorite treats can appeal not only to customers who are focused on health for medical reasons. It turns out that sugar-free sweets can taste just as good and may even be indistinguishable from traditional baked goods. How can we convince customers to choose sugar-free products? And will it be profitable for a company?
Are Sugar-Free Sweets the Future?
Cookies (even oat ones), cheesecake, brownies, or tart crusts – healthy, fit sweets are becoming increasingly popular among Poles, despite the still high sugar consumption (according to GUS data).
Customers are eager to enjoy sweet products, but more and more people are searching for sugar-free options. Offering sugar-free yeast dough products is not meant to replace traditional sweet cakes but to expand and open up to a new group of customers!
Sugar-Free Cake? A Sweet and Delicious Dessert!
Why is it worth introducing sugar-free products into your offerings? Health-conscious consumers are making up a growing percentage of the target audience. When choosing products, they check labels, look for information about the origin of ingredients (e.g., palm oil), replacements (e.g., coconut oil), and how to maintain their eating habits while eliminating unhealthy products.
This trend among consumers is clearly shaping the direction of the industry – more and more products are appearing on the market labeled as sugar-free or completely free of sugar.
Conscious consumers are sending a clear signal to manufacturers: sugar-free desserts are sweet enough. They seek alternatives in sweeteners like stevia or xylitol, and in chocolate products, they look for information about the use of dark chocolate.
But Will Sugar-Free Bakes Satisfy Fans of Traditional Cakes?

Recipes for cakes and desserts without sugar – is it possible to make traditional bakes without it? A traditional yeast bun, but without sugar!
We’ve responded to the expectations of our customers and their audience by creating a product line that allows you to bake traditional yeast buns, including those with custard and crumble, without sugar!
In our yeast dough mix, sugar has been replaced with inulin – a plant-based substance that takes the form of a fine, white powder. It is water-soluble and has a much milder taste compared to traditional sugar. Inulin is found not only in baked goods but also in dietary supplements and products recommended for people dealing with diabetes. Additionally, inulin is a natural prebiotic that supports the restoration of gut bacteria. This makes it not only a healthier alternative to sugar but also an active support for the body during a change in eating habits.
Our product line allows your customers to enjoy the taste of traditional yeast buns – not only those with fruit and raisins but also with crumble and custard. For this, we’ve used maltitol. Why?
Maltitol is a healthy alternative to regular sugar and, most importantly, has a sweetness level similar to sugar. This means that consumers don’t have to give up their favorite snacks and their taste! At the same time, maltitol is half as caloric, so it helps maintain a healthy weight.
We invite you to explore our sugar-free product line now!
Find out how we can promote sugar-free yeast buns together in your bakery!