As awareness of the foods we consume continues to rise, consumers are increasingly opting for products that naturally supplement their daily diet.
The healthy food trend has a broad scope today. There is now an equal emphasis on both taste and nutritional value, meaning that both aspects are equally important to consumers. This poses a challenge to the entire food industry, pushing it toward creativity and the constant search for new solutions based on natural ingredients.
Trend: Prebiotics
We’re all familiar with the saying, “healthy gut, healthy body.” Many health issues begin in the gut, which is why consuming prebiotics is so important, especially when we want to strengthen our immunity and the health of our loved ones.
Prebiotics are substances that stimulate the growth of probiotic bacteria, promoting the increase of good gut flora. They can be found in foods such as onions, chicory, bananas, potatoes, and asparagus. Regular consumption of prebiotics can help reduce the risk of inflammation, constipation, and even cancer in the digestive tract. For this reason, prebiotics—known for many years—continue to gain popularity and are eagerly integrated into daily diets.
In 2019, the prebiotic market in Europe was valued at over 250 million USD, with the industry expecting continued growth*. Given the ongoing interest in prebiotic-rich products, we believe this is a real demand that will soon have a significant impact on the food sector.
CREDI PREBIOTIC: An Innovation in the Bakery Market
At Credin Polska, we have been exploring new directions, analyzing trends, and breaking stereotypes for years. This year, we are introducing a true innovation to the bakery market – CREDI PREBIOTIC. A wheat and mixed bread with prebiotic inulin derived from chicory root. Prebiotic bread is the perfect alternative to traditional bread, serving as the foundation for balanced meals. The inulin content in the product has been confirmed by tests conducted using the AOAC 997.08 method at the accredited laboratory Eurofins Polska Sp. z o.o. This bread is also a source of fiber and protein. The CREDI PREBIOTIC blend allows for the preparation of various forms: bread, rolls, croissants, and half-baguettes.
Consumer satisfaction and responding to their needs are crucial for us when creating new solutions and products. Including the CREDI PREBIOTIC line in your daily diet not only offers excellent taste but also provides high-quality products that support immunity every day.
The past few months have shown us that we need to take care of our immune system not only in the autumn and winter but also throughout the rest of the year. Adopting a proper, balanced diet helps optimize immune system function, and regularly consuming prebiotics can help create a protective shield against harmful pathogens.
*https://www.graphicalresearch.com/industry-insights/1309/europe-prebiotics-market
